List Building Should Be Your Priority
If you’re focusing most of your time marketing on social media rather than list building for email marketing, then you need to stop what you are doing and continue reading.
Statistics prove that email marketing is still far more effective than social media with almost 4 billion active email accounts vs 1 billion active Facebook users and 250 million Twitter users. It also shows that Emails have an open rate of 20-30% while Facebook only has an organic reach of 6% and Twitter with 3%.
Why You Need An Email List
- Email is more personal and friendly. It’s also a great way to start building trust and rapport with people.
- Email is a more direct form of communication.
- Email is private so people can be themselves and feel more comfortable asking questions or telling you what they are after.
- You have the ability to download your list at any time and move it to another service so you wont need to fear losing all your valuable contacts because a platform closed.
With an email list , you have the ability to market to your subscribers over and over and over again. It is for this reason that you need to stop wasting all your time on social media and start list building. Not to say that social media is not effective at all because it is in its own way which I will talk about in later posts but for now I would advice you make list building your priority.
A great way to start list building is to use Popups!
Popups, Popups and Popups!
Pop-up are a type of online advertising intended to attract web traffic or capture email addresses. Although, when it comes to list building, you will only need to focus on Popups that capture emails. It looks a little something like this:
I’m sure you have seen one of these before and I’m almost certain you’ve signed up!
Do Popups Really Work?
Yes! Research has proven that popups will increase your subscription rate by double.
However, it is important to know when and where to use popups for list building. The last thing you want to do is effect a potential sale by distracting them with a popup on your product/conversion page.
A great place to use popups for list building is on your blog. Blogs are not so invasive, especially for people who may not be ready to buy but don’t want to miss out on future content.
If you don’t have a blog then your best place would be the main page of your Website.
Different Types of Popups
- Popup On Load: This popup appears as soon as the visitor lands on the page. Although this type of popup is considered to be least friendly for list building as it prevents visitors from getting to know your site before committing. In marketing or sales it is always important to give before you ask.
- Delayed Popup: This popup appears after a visitor spends a specified amount of time on a you site. It’s a less invasive form of list building and gives your visitor a chance to interact with your site.
- Intelligent Exit Popup: This detects when your visitor is about to exit your site through there mouse movement and then shoots an exit popup. This gives the visitor as much time as they need to browse before popping them with the question.
- Standard Exit Popup: This popup appears when your visitor clicks the back button, enters in a new URL or click the exit button. This is again less invasive and gives the visitor a chance to see what you’re offering before subscribing.
You can also customize these list building popups to include descriptions or call to action phrases to help create urgency and increase visitor engagement.
If list building and email marketing is not something that you have been focusing on then now is never too late to start. Without a solid email list, you are not only losing money but also potential information and insight about your visitors.
For tools to start list building, you can check out Click.org. They are currently offering a Free Plan which will let you to test all the different types of popups and more on your website or blog.