Is your email marketing strategy as effective as it could be?
Email marketing is a fiercely competitive platform for online marketing. Therefore it’s important that your strategy does not does not fall short of the best.
Here are a few statistics that will make you questions your strategy.
Statistics That Will Make You Question How Effective Your Email Marketing Strategy Really Is
If you’re looking for new ways to increase your open rate and increase your revenue, perhaps you should consider what is proven to be the most effective forms of emails marketing.
Here is goes.
According to Experian, the open/click rates for transnational emails are 8 times higher than any other type of email and can generate 6 times more revenue.
What is transnational email?
Transnational email is an email sent to facilitate an agreed-upon transaction between the sender and the recipient. It generally contains information a recipient wants or needs.
So, if transnational emailing is not part of your email marketing strategy, then maybe this year is your chance to give it a try as it could really help increase your revenue.
Do you want to improve your conversion rates?
Well, according to eMarketer, leveraging off email automation has been reported to see conversion rates as high as 50%.
What is email automation?
Email marketing automation refers to software platforms and technologies designed for marketing departments and organizations to market on multiple channels online in a more effective and efficient way. An example of such software is MailChimp.
Furthermore, automated email messages have 70.5% higher open rates and 152% higher click-through rates than “business as usual” marketing messages.- Epsilon Email Institute
Are you optimizing your emails for mobile devices?
Because according to Campaign Monitor, about 53% of emails are opened on mobile devices.
So, it is extremely important that you optimize your emails for mobile use.
I also urge that you invest in a marketing tool like Click.org for mobile detection. Not only will it let you know if your traffic is using mobile or not, it will redirect the visitors using mobile to mobile optimized pages. Therefore, helping your increase your chance of making a sale.
75% of Gmail’s users access their accounts via mobile devices- TechCrunch
According to Campaign Monitor, the iPhone is the most common mobile device subscribers use to open their email for the first time.
So, if you’re focus is strictly on android optimization, perhaps you should reconsider.
Aberdeen, states that personalized email messages improve click-through rates by an average of 14% and conversions by 10%.
Thus, if you’re use to sending out a generic email in bulk then maybe you should question your strategy.
I mean, it’s okay to send in bulk, so long as it doesn’t seem as though you are, if you know what i mean 🙂
It was reported that there was a 760% increase in revenue from segmented campaigns.- Campaign Monitor
According to Campaign Monitor, you are 6 times more likely to get a click-through from an email marketing campaign than from a tweet.
So, if you’re focusing all your energy and money of Social Media marketing, then I advise you slow it down and focus on Email Marketing instead.
I hope that these simple but useful statistics made you question how effective your email marketing strategy really is. Plus, give you a little insight on new ways to improve your sales and success.