If you’re looking for another way to increase your conversion, then you should consider geo-targeting your traffic.
Geo-targeting is another very beneficial marketing strategy that will help you optimise your traffic, increase your conversions and overall success.
In the following post, you are going to learn about why geo-targeted traffic will benefit you and where to get started.
What Is Geo-targeting?
Geo-targeting refers to the practice of delivering different content to a website user based on his or her geographic location. It can be used to target local customers through paid (PPC) or organic search.
What Are The Benefits Of Geo-targeting?
- You have the ability to manage your traffic effectively.
- Your will increase your conversion rate.
- It is essential for driving quality traffic.
- Geo-target traffic benefits small businesses as it help them better reach their desired audience.
- It will noticeably improve your search engine ranking.
- Geo-targeted traffic has the ability to attract more customers than any other type of marketing.
- It is has been proven to increase click through rates and return on investment.
Where To Start Geo-targeting Your Traffic
The best way to start geo-targeting is to invest- if you haven’t already- in a tracking tool like Click.org.
This software can easily track where your clicks are coming from. It also allows you to use that information to redirect people from different countries to different pages.
For example, if you feel that a specific offer will only convert or be attractive to someone in India. Then, you can set to send all your traffic with an IP address from India to that offer.
Furthermore, you can redirect the rest of your traffic that’s not from India to a more generic offer. You could even set up different landing pages in different languages, and redirect traffic from a certain country to a landing page in that country’s language.
Finally, there is just an endless amount of things you can do with Click.org that will also really help increase your conversion better than many other software’s.
I think that from the information provided, it is important for the sake of your success that you study your niche’s geo-graphical location. Then use that knowledge to geo-target your offers to that specific country so that you don’t lose potential money. And finally, to increase your chances of converting and making money.